The Missing Piece of Your Sales Funnel
What's Missing From Your Funnel? Your sales funnel is about one thing and one thing only: converting leads to a sale. But getting to sale is not as linear or simple as it once was. Today's buyer [...]
STRATEGY INSPIRED RESULTS
Marketing Strategy Options, Guide & Steps Strategy, often like marketing, is one of those things we know we need, but we are not sure how to go about building it or executing against it. The [...]
B2B Marketing Predictions & Trends 2018
The New Face of B2B Marketing As a younger professional, I dreamed of having enough knowledge and time in the field to have an opinion on topics related to the next big thing impacting our industry [...]
“Mathing” the Marketing & Sales Targets
A Renewed Perspective Setting Marketing Goals I spent the good part of 2015 and 2016 talking to solution providers on how to “reverse engineer” their marketing and sales targets to hit their projected revenue numbers. [...]
Match.com Strategies for B2B Marketers
Match.com has changed the lives of millions of people looking for mates, companionship, and marriage. Its methodology is simple: allow people to connect with other people when they are ready to connect. As a marketer, [...]
Search Engine Optimization & Conversion Rate Optimization
SEO & CRO: Two Sides of the Same Coin Filling the top of the lead funnel is harder than ever for B2B marketers. No longer do B2B marketers enjoy the high email open and click-through [...]
Marketing, Without Results
The real reason I quit B2B Marketing. As a marketing professional of B2B services for more than 20 years, there is nothing more defeating than putting a lot of time and effort into lead generation [...]
How the Grinch Stole Marketing (and What to Do About It)
The Christmas Spirit that B2B Marketers Should Have Year-Round By Ginger Clay Who doesn’t love the touching Christmas-time story about the charming town of Whoville and their gift-stealing Grinch? We think marketing can draw some [...]
Kiss Marketing Goodbye
How the Role of Marketing Has Changed in the B2B World By Ginger Clay Business-to-business marketing is almost unrecognizable today from the picture we had ten, five, even two years ago. The method in which [...]