At IgniteRM, our design is to share with you our knowledge, thoughts, and opinions on marketing best practices, trends and results. No one person owns the market on best practices, but you can be assured we are always trying.
The New Face of B2B Marketing As a younger professional, I dreamed of having enough knowledge and time in the field to have an opinion on topics related to the next big thing impacting our industry [...]
We live in a world of distractions. According to Digital Marketing, Americans are exposed to around 4,000 to 10,000 advertisements per week. You will receive on average up to 121 emails a day (or more) [...]
A Renewed Perspective Setting Marketing Goals I spent the good part of 2015 and 2016 talking to solution providers on how to “reverse engineer” their marketing and sales targets to hit their projected revenue numbers. [...]
Match.com has changed the lives of millions of people looking for mates, companionship, and marriage. Its methodology is simple: allow people to connect with other people when they are ready to connect. As a marketer, [...]
The real reason I quit B2B Marketing. As a marketing professional of B2B services for more than 20 years, there is nothing more defeating than putting a lot of time and effort into lead generation [...]